Sometimes trying to come up with something simple can get really complicated. I am working on something that will be used as an email signature. My boss would like it to be more simple than the one we have know, which is fine with me. I’m not a big fan of it either. So when they say “simple”, how “simple” do they mean? I am focusing on our current ad campaign and keeping within that style. It’s very simple. Mainly just a logo with a bit of a swoosh. Not terrible.
Something inside me wants to do more with it. Animate it maybe? I want to give. Fw good choices to work with, that’s how I work. We do news t this station as well as regular programing. I am going to give them a choice or 2 for a news related one and the same for just the station. We will see how this goes. Here are the rough ideas…

